What is Guerrilla Marketing?
Guerrilla marketing isn’t about big budgets—it’s about big ideas. It’s an unconventional, creative, and high-impact marketing tactic designed to grab attention without breaking the bank. From viral stunts to street art, it’s all about disrupting the norm.
Legendary Guerrilla Marketing Examples
📌 Red Bull’s Space Jump – Red Bull sent Felix Baumgartner to skydive from space, creating a record-breaking live event that had millions glued to their screens.
📌 The Blair Witch Project’s Fake Missing Person Posters – Before social media, this low-budget horror film used fake missing person flyers to create a buzz, making people believe it was a real documentary.
📌 Coca-Cola’s “Happiness Machine” – A Coke vending machine randomly gave out free drinks, pizzas, and flowers, leading to millions of organic social shares.
How You Can Use Guerrilla Marketing
💡 Think Outside the Box – Can your brand do something unexpected, entertaining, or mysterious?
💡 Leverage Public Spaces – Murals, flash mobs, or interactive installations make a brand instantly memorable.
💡 Go Viral with a Twist – Create something so unique that people can’t resist sharing it.
👉 Challenge: What’s the most creative way you can market your brand without a massive budget? Let’s brainstorm together!